To cope with the food trouble, the Korean Tourism Organization (KTO) held a sampling party of a Halal food lunchbox. ``It is `Korea-style Halal' lunchbox. As ordinary Korean restaurants do not offer Halal meat, it was not easy for Muslim visitors to try Korean foods like `bulgogi,' which they learned about through Korean movies and dramas. So, the lunchbox was designed to provide Muslim travelers with Halal food and to publicize Korean food at the same time,'' Joo Sung-hee, a KTO manager, said.Mr. Joo also mentioned the lack of prayer facilities are also an obstacle in attracting Muslim visitors to Korea. He mentioned several popular tourist attractions that currently offer prayer room facilities for Muslim visitors, including Everland, the Korean Tourism Office and Nami Island. What's the point? Why bother trying to attract Muslim tourists? Money and cultural exchange, of course.
``We believe the Muslim market with a 1.3 billion population has good potential. We hope the lecture and the programs we offered today will help attract more Muslim travelers,'' Joo said.