The Korea Times: Foreign Foodies Generate Strong Following
The Korea Times published an article today about the growing popularity of food blogging, particularly what they call “foreigner food blogging culture.” The article features the three main Korean ex-pat food blogs: Zen Kimchi by Joe McPherson, Seoul Eats by Dave Gray and FatmanSeoul by Jennifer Flinn.
All three of these blogs are based in South Korea and discuss the Korean food scene through the eyes of ex-pats. They review restaurants, discuss Korean foods, as well as develop and post their own Korean fusion recipes (such as “How do I make Bread Pudding with ingredients I can find in Seoul without going to the the black market?”). They also encourage ex-pats living in the ROK to get out of their comfort zone and explore Korea’s growing food scene.
The Korea Times article hints at a paradox: a blog can be a more permanent source of information about a restaurant, favorite recipe, etc., than a printed newspaper or magazine.
(Daniel) Gray, who also writes for Groove magazine, believes online food reviews are more lasting than printed ones. They are not only physically durable but easily accessible.
It has taken the traditional print media giants nearly 10 years to come to this realization. Blogs can be searched 24 hours a day, seven days a week. Information is accessible when it’s convenient for the reader. Word searches easily call up topic-driven content. Most bloggers do not take down a post once it’s published, so older content is easy to find (and update).
California-based publications appear to be at the forefront of this trend. The North Bay Business Journal, a business paper based in Sonoma County, Calif., has made the switch to a Web-based model, in which it publishes mostly on the Web first and in print later.
One might say that a smaller paper, such as the NBBJ, can be more agile because of its size. Yet the LA Times, which is one of the largest papers in the U.S., has also changed its format to a web based format. The Times’ primary focus is on their website content, and published hard-copies are almost an after-thought.
The “mainstream media” can learn a lesson or two from established bloggers and smaller media outlets about how to maintain an audience on the Web as people are transitioning away from the printed page to the pixelated page.