‘Noodles hot in North Korea’ – Radio Free Asia
Chusok is coming to Korea soon and it’s the time of year when Koreans give one another gift baskets of fruits, beef and other high-quality (read expensive items) to celebrate one of the most popular holidays of the Korean calendar. Imagine my surprise when I read this in a Sept. 22 Radio Free Asia article:
North Koreans are consuming increasing quantities of brand-name instant noodles, and the three-minute fast food packages are among the hottest gifts at this year’s traditional harvest festival, or Chuseok.
Top brand on the menu for harvest gifts this year is Shin Ramyun, made by South Korean food manufacturer Nong Shim in the northeastern Chinese city of Shenyang.
If a South Korean gave someone a box of Shin Ramyun as a Chusok gift, that person would be dismissed as a cheapskate. The general rule of thumb for Chusok gifts is to give the best one can afford. If the best, most auspicious gift one can receive in the “socialist paradise” of North Korea is Shin Ramyun, that’s not a glowing advertisement for socialism as a way of life.
If you’re looking for a creative way to cook your Shin Ramyun, check out this video:
For more information about Shin Ramyun’s growing popularity in North Korea, go to “Noodles Hot in North Korea.”
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