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Posted by on Oct 3, 2009 in Commentary | 0 comments

Wine wanes for Chuseok gifts – The Chosun Ilbo (English Edition)

Wine wanes for Chuseok gifts – The Chosun Ilbo (English Edition)

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This years Chuseok baskets are more likely to overflow with sake rather than wine. Photo courtesy of Arnaldo Bassini.

Chuseok is one of the busiest retail seasons of the year with friends and family sending one another impressive gift baskets to mark the end of the harvest season.

This year the trend is moving away from wine baskets and towards Japanese sake. Lotte Department store told the Chosun Ilbo that sake sales have increased 200 percent over last Chuseok. This is bad news for California’s wine industry, which is especially struggling during this recession.

The most remarkable change this year is the falling popularity of wine. Just three or four years ago wine was one of the most welcome presents, widely loved for its refined packaging and convenient shelf-life. But things are different this year.

For more information, go to The Chosun Ilbo (English Edition): Daily News from Korea – Wine Wanes for Chuseok Gifts

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