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Posted by on Dec 1, 2009 in Commentary | 1 comment

Bae Yong Joon to appear in Japanese ads for food dehydrators

Starting in Jaunary 2010, Hallyu star Bae Yong Joon will star in Japanese ads for Loofen. The Korean company makes sleek, modern, stylish food waste dehydration systems.

Here’s a commercial showing how a typical Korean household might use the dehydrator:

Notice that all sorts of food scraps from leftover buckwheat noodles to orange rinds and herbs are mixed in. The housewife simply adds to the pile throughout the week until it’s filled and then disposes of the scraps all at once. The home models hold up to five liters (1.32 gallons) of food scraps at a time. According to reports, Loofen sold 1,500 food dehydrators on Japan’s QVC home shopping channel in 25 minutes (Korea Foreign Company Association, Forca Journal, March 2008).

As I previously mentioned about Korean food recycling practices, many Koreans dehydrate food scraps before disposing of them. The process also deodorizes the scraps, so they don’t stink up your house between trash pickup days. In South Korea’s crowded urban housing environments, composting for farming is not as realistic as it could be in the U.S.

There’s no one-size-fits-all solution to dealing with food scraps. If you live in the U.S., your city does not offer yard waste pickup and you don’t have a garden available in which to discard your food waste, dehydrating the scraps and throwing them out with the regular garbage might be a solution.

1 Comment

  1. Hi Tammy,<br /><br />I got your email regarding the Foodista Cookbook contest, but since you logged in via Facebook to Foodista, I don&#39;t have your direct email. I can convert your recipes over for the contest, but there are a couple things I need to ask you. Drop me an email when you get a moment.<br /><br />

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