Why am I jealous of the food at Japan’s 7-Eleven stores?
Japanese 7-Eleven customers can find gourmet 김밥 kimbap and bento boxes made by Gosireh, a high-end Korean restaurant owned by Korean drama star Bae Yong-joon. The kimbap rolls look cute and the bento is very elegant.
|Gosireh kimbap with seafood cost only 200 yen (about US$2.40). (Photos courtesy of 7-Eleven Japan)
|Gosireh kimbap with bulgogi is only 230 yen (about $2.80).|
|The Gosireh bento boxes, which cost 2,500 yen (approximately $30.00) have to be pre-ordered, and they will be delivered between Oct. 21 and 24. The 7-Eleven storess in the U.S. do not have any equivalent to this whatsoever.|
Gosrieh has an ongoing relationship with 7-Eleven Japan to offer these items to their Japanese customers. Although this current line of kimbap is only available from Sept. 14 to Oct. 17, 2010.
What do we get at 7-Eleven in the United States? Most American 7-Eleven stores sell inexpensive, over-processed junk food, such as hot dogs, nachos with fake cheese sauce and assorted snacks. Or you can get “sushi” ($3.99) made with shredded imitation crab mixed with mayonnaise and wrapped in nori and rice, which is on the outside.
Distressing to me, the store didn’t have disposable chopsticks to go with the sushi. I guess, they expect you to eat sushi with a gushy, salad middle with a fork. They were mostly flavorless. Even the packet of soy sauce didn’t help much.
|Would you eat sushi with a fork? Yes, I blocked out the brand name of the sushi. (Photo by Tammy Quackenbush)|
I am jealous of those people over in Japan noshing on their Bae Yong-joon–designed kimbap, but not enough to fly to Japan just to try some. I’ll just stay on this side of the Pacific, pining away.