Young-Sun Lee rolls into New York with a kimchi taco truck
The menu includes kimchi tacos, burritos and grilled cheese sandwiches. (See my recipes for the sandwich from April and the tacos from July.) His stated raison d’etre is to convince New Yorkers to crave kimchi.
It appears chef Lee is following the advice he gave to ZenKimchi readers when he said:
You … need good timing. Even though the food is great, if the economy is not great then people will not come out to eat…. People literally wants to “solve” their lunch under $10 and dinner under $20… But, again, if you wait ’n’ wait, then your dream will fly away. But if you rush it, it will run away [too]. Be wise, kids: Follow your heart and passion, but don’t forget your head.