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Posted by on Jul 6, 2011 in Commentary, Korean Food | 3 comments

How to promote kimchi in America without inviting Americans

How to promote kimchi in America without inviting Americans

The South Korean consulate in San Francisco found a creative way of celebrating U.S. Independence Day this year by inviting the wives of other foreign diplomats to their home to learn kimchi-making. The San Francisco Consular Corps helped put on the party.

The stated aim of this kimchi diplomacy, according to Consul Jeong-Gwan Lee and his wife, Jongran Park, was to help Americans become more familiar with Korean food and culture.

“China and Japan [are] two countries so well-known to the U.S., but compared to that, Korea is less known to the people in the United States,” Consul Lee told KGO-TV.

I find it difficult to understand how a party, to which the wives of foreign diplomats were the guests of honor, is supposed to help Americans understand the merits of the Korean/American Free Trade Agreement (KOR-US FTA) — languishing in the Senate for a final vote — and encourage Hallyu (the “Korean wave”) in the U.S.

A better tactic would be to invite San Francisco Bay Area kimchi-conscious chefs to present cooking demonstrations. Health-conscious residents in the region are learning to appreciate Korea’s fermented foods.

3 Comments

  1. &quot;I find it difficult to understand how a party, to which the wives of foreign diplomats were the guests of honor, is supposed to help Americans understand the merits of the Korean/American Free Trade Agreement (KOR-US FTA) — languishing in the Senate for a final vote — and encourage Hallyu (the &quot;Korean wave&quot;) in the U.S.&quot;<br /><br />Simple: they got on the TV news, which many

  2. This little news blurb did NOTHING to explain to very uber-liberal San Franciscans why they should care about the KOR-USA FTA. This area of the country is pretty opposed to it. And claiming to want to educate Americans about kimchi when the only Americans you invite are one reporter and a cameraman is disingenuous.

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