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Posted by on Jul 26, 2011 in Korean Food, Product Reviews, Reviews | 8 comments

Review: Trader Joe’s Bibimbap

Review: Trader Joe’s Bibimbap

The lastest of several prepared Korean dishes introduced recently by Trader Joe’s, a Monrovia, Calif.-based chain of grocery stores, is a frozen version of 비빔밥 bibimbap.

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This is what it looks like before it’s microwaved. The bright orange carrots are a promising sign. (Tammy Quackenbush photo)

This “mixed-up rice” dish — the meaning of the Korean name — already has created some Twitter and blog buzz over the past six weeks.

I stumbled on the following Twitter reviews of the meal:

Anna Pinkert, an intern at Boston radio station WBUR (@annapinkert), wrote,

TJ’s bibimbap bowl should not be as tasty as it is.

Aurynyumi (@laurynyumi) wrote this after taking a bowl with her for lunch:

Eating trader joe’s bibimbap for lunch.. It’s good. 🙂

The ingredients include precooked white rice topped with bulgogi, cooked spinach, a whole scrambled egg, soybean sprouts and julienned carrots. The bowl also included a separate packet of a sweet and spicy chili sauce.

Observations

The spicy chili sauce had a good balance of spiciness and sweetness, leaning towards the sweet side. Yet it tasted more like Thai sweet chili sauce than the sweetened 고추장 gochujang (spicy red pepper paste) sauce commonly poured atop bibimbap.

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Once the sauce reaches room temperature, it’s easy to dispense. (Jeff Quackenbush photo)

The cooked spinach flavor was different from the marinated blanched spinach usually used in bibimbap.

The sesame oil flavor, one of the key flavor profiles of Korean food, also was lacking. It’s listed among the ingredients but isn’t as bold in the final product as is in the fresh-prepared version.

At first I thought the dish didn’t have soybean sprouts, another common ingredient in bibimbap. The sprouts were listed on the package but weren’t a separate item in the ceramic bowl-resembling plastic container. I finally found the sprouts “hidden” among the scrambled egg.

To improve the flavor, I stirred in a half teaspoon each of sesame oil and doenjang along with the spicy chili sauce provided in the packet. That little nudge improved the experience.

Another options comes from emiglio (@emiglio) who gives this advise

I’ve realized you can eat pretty well out of Trader Joes frozen section if you dice fresh onions/mushrooms/garlic into everything.

Conclusions

Trader Joe’s frozen bibimbap bowl does not compare to what you would find in a restaurant or make at home. Despite that, the grocery chain’s version has come close for those days when you don’t have a long enough lunch break to visit your nearest bibimbap restaurant while you’re at work.

Trader Joe’s also released frozen kalbi and bulgogi dishes recently. I plan to scrutinize them soon.

8 Comments

  1. Love Trader Joe's! Too bad they are not in CO.

  2. @Torviewtoronto thank you. <br />@ Christine and Ana, sometimes we California folks forget that the grocery stores we take for granted might not do business in other states. I hope TJ&#39;s comes you way soon. TJ&#39;s is a unique, quirky grocery store.

  3. Interesting.<br />But I think I&#39;ll make my own.<br />Thanks for reviewing.<br />LL

  4. Boo!! I don&#39;t like the sound and look of this. Good bibimbap is all about the spicy gochujang sauce and the runny yolk. This is not bibimbap…it&#39;s been bastardized into a frozen product that tastes like a frozen product. 🙁

  5. Just bought Trader Joe&#39;s Bibimbap as a test and ate it at home and my husband and I really liked it. I am going to buy more of it for my office lunch. I used less than half of the gochujang sauce, included in the package. I tried their Kalbi – delicious, easy and perfect for two people household. A Korean American

  6. As a Korean food neophyte, I can&#39;t speak to the authenticity of TJ&#39;s Bibimbap. But it&#39;s the first Korean dish I&#39;ve ever had, and I&#39;ve really enjoyed it and it has left me wanting more.

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