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Posted by on Jan 4, 2012 in Korean Food | 2 comments

Starbucks pairs Korean cuisine with coffee

Starbucks pairs Korean cuisine with coffee

Koreans are just beginning to learn the art of pairing traditional foods, such as Korean barbecue, japchae and bibimbap with wine and now coffee. Starbucks Corp. wants those captivated by Korean cuisine to consider serving coffee alongside each course of a meal, rather than as a dessert complement, according to Philippine Daily Inquirer.

Starbucks hosted a two-day lecture in Seoul in December called “coffee college.” It taught the fine points of tasting coffee and pairing it with traditional Asian foods.

Here were the highpoints in pairing Korean food and coffee:

  1. Kenya iced coffee with Korean vegetable dishes. According to Jane Ashley, Starbucks’ global coffee master, the Kenyan brew has a light acidity with bold currant and grapefruit flavors.
  2. Jeju Black Pork marinaded in doenjang with Sulawesi Coffee Sauce and aged kimchi. It was paired with a hot shot of Sulawesi coffee.
  3. Galbi steak drizzled with a special sauce made with 15-year-old vintage soy sauce was paired with a shot of Sumatra coffee.


  1. That is very interesting Tam.<br />I&#39;m having trouble imagining the pairings. <br />I&#39;m thinking banchan with Sauvignon Blanc, Black Pork with Pinot Noir, and Galbi with Zin??<br />LL

  2. One of the best guides to Korean food and wine pairings is Joshua Hall. You can find him at I have to put in a small disclaimer b/c I have written a couple of posts for him in the past but he&#39;s the one I go to w/ questions about Korean food/wine pairings all the time.<br />He recommends Riesling to pair up with fried banchan such as pajeon. <br />He found that

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