Wednesday, January 4, 2012

Starbucks pairs Korean cuisine with coffee

Koreans are just beginning to learn the art of pairing traditional foods, such as Korean barbecue, japchae and bibimbap with wine and now coffee. Starbucks Corp. wants those captivated by Korean cuisine to consider serving coffee alongside each course of a meal, rather than as a dessert complement, according to Philippine Daily Inquirer.

Starbucks hosted a two-day lecture in Seoul in December called "coffee college." It taught the fine points of tasting coffee and pairing it with traditional Asian foods.

Here were the highpoints in pairing Korean food and coffee:
  1. Kenya iced coffee with Korean vegetable dishes. According to Jane Ashley, Starbucks' global coffee master, the Kenyan brew has a light acidity with bold currant and grapefruit flavors.
  2. Jeju Black Pork marinaded in doenjang with Sulawesi Coffee Sauce and aged kimchi. It was paired with a hot shot of Sulawesi coffee.
  3. Galbi steak drizzled with a special sauce made with 15-year-old vintage soy sauce was paired with a shot of Sumatra coffee.

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