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Posted by on Nov 21, 2014 in Commentary, Korean Culture | 0 comments

Korea’s hunger for honey butter

Korea’s hunger for honey butter

The Wall Street Journal’s Korea RealTime blog reported on South Koreans’ having gone gaga over Haitai Confectionery & Foods Company’s “Honey Butter Chip” potato chips. Korean pop stars are hunting them down, and there’s an online black market selling them for one-third above the retail price of ₩2,500 (about $2.24).

How does the idea of honey-and-butter flavored salty potato chips grab you?

If you’re Korean, there’s a good chance you’re interested.

—Woo Jaeyeon, Korean Wall Street Journal managing editor

Pringles Stix Honey Butter
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It seems U.S. and South Korean snack-packers hit a sweet spot in buttering up consumers.

As it turns out, Mi-guks (“Beautiful-Landers,” as South Koreans call Americans) also are interested in an “optimal combination of salty, sweet and buttery tastes,” as a company spokesman reportedly described the snack. I found a very similar item in my local Northern California grocery store.

So, my fellow Americans, if you have family or friends in Korea going through honey butter potato chip withdrawals, ship them a care package of Pringle’s Honey Butter Stix. That these sweet treats look like Pepero is a bonus.

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